Ways to Set up a Craft Show Display

Have you ever walked into a store and immediately been so frustrated that you couldn’t even begin to think about spending your money? Things are haphazardly strewn about, there is little organization, and when you walk up to an item that you might consider buying – it has no price tag on it. Don’t let this happen to your craft show booth. You need to keep in mind the same principles of good marketing and merchandising when you set up for a craft show.

The first issue you want to look at is making a design. That means putting together an approximation of what your craft exhibit cubicle will look like in advance. I have seen umteen crafters just lug their craft show particulars in the rear of a large vehicle with a few supplemental stands and tables to put their items on. This is the same people that wonder, “why I did not sell anything this weekend?”

Planning for your trade show cubicle demands a few matters: foremost, you ought speak to the craft show organizer to check how much space you get, and whether there are a few restrictions to what you’ll be able to possess in or bordering your booth. Similarly, investigate if you will have a functioning electical supply in your cubicle. This is essential. Also you will want to arrange to obtain a floor plan of where your booth is situated in order to blueprint the best layout to keep the movement of shoppers in and around your craft show exhibit.

When you go to set up you craft show booth for the show, there are a couple of things to work on for a good craft show. No clutter! Keep your crafts well organized into specific areas. If you are a knitter and you have sweaters for kids and adults, you don’t want them together because people will be frustrated with having to sort through the kids sweaters to find the one adult one in the pile.

Spend time perfecting your merchandising skills. If you have a special stained glass window hanging, it would be time well spent to purchase or build a window that you can display in your booth with one of your window hangings in it. When people see the item in action, they can picture it in their own homes, or they can picture using it. If they can do this, then they are more likely to part with the money to buy it.

Keep items no lower than waist level – No one really wants to bend over after they have been on their feet all day at a craft show. Keep items within a person’s reach and they will be more likely to pick it up and examine it closely – which leads to more purchases. Leave the floor area for extra stock (in boxes) with which you can fill your racks.

Mark everything you have with its price – Make it easy for shoppers to buy your crafts. Whenever you do not have a price, they might not consider asking – they may just go elsewhere to purchase something.

Get rid of traffic jams. There is nothing less favorable than having people thwarted by the lack of practical flow in a craft show booth. Try and make a normal flow for people to view your craft show items, be nudged along by other people walking through, and pass right through to the checkout at the finish. If you create too many spaces where people are bottle-necked or they have difficulty steering to examine other crafts, you are restricting your sales.

Remember, you are campaigning a business. Have in mind that store you scorn going into versus the one where everything flows so nicely; the exhibits are catchy and all of the price tags are on the items for sale. Establish a craft show booth that resembles the store you admire – and you’ll discover that people will spend more money on your crafts!