I have taken the time to look at many SEO and internet marketing companies over the past few months. Some of them are quite experienced at their business but the mass majority of SEO companies do not know a whole lot about SEO etc, even though they are in the same field. Here are some interesting points about typical SEO companiess:

1. 85% do not know more than you: Surprising but true. To prove this, just go and ask them about some less known SEO technique or term. They will almost always give you a vague answer. Some SEO companies even go so far as to tell you that they will submit your website to thousands of search engines and directories for $29.99. If you have basic SEO knowledge, you would understand why that is a problem.

2. 80% will offer directory submissions: Most SEO companies will charge you a high price for submission to 200 or 300 directories. Firstly, directory submissions can be done for free if you invest $150 into a specialized directory software, so these SEO companies are ripping you off. Because most SEO companies present directory submissions as their major service, it is quite logical to believe that they are not experienced enough to tap into better ways to market websites.

3. 30% will spam the web in order to get you your links: This is not an exact number, it is more of an estimate. The fact remains that most of the new SEO companies start spamming because they look at the quantity and not the quality of the links. Some of them post your links on blog and link farms with as many as 1000 links on a single page! These practices virtually guarantee that the clients website will get banned, de-indexed or penalized.

4. 80% of them provide standardized services: Most SEO companies provide standardized services which anyone with a decent software can do.Although that is not a problem in itself, it shows the lack of experience that they have. If everyone is doing the same thing, chances are that the results from that technique are not great. Good results only come from techniques which only a few people have the knowledge and persistence to undertake. I always approach standardized SEO services with caution as I could save a lot of money by simply buying the software myself and using it.

5. 90% of them will fail to bring your website to the top: It is shocking but absolutely true. Some SEO companies focus on providing you thousands of links. Talk about using link farms! Other SEO companies will simply do massive amounts of directory submissions in the hopes of getting you to rank high. Needless to say, I know of atleast 3 clients who have been severely penalized because of such practices.

The moral of the story: Never select an SEO company blindly!

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