Rain- Thats been the prevailing climate here in New York for what feels like aforever! Since when did Seattle and New York have a trade that I wasn’t made aware of ?

Since rain was the topic of the day this past June/July it makes me recall a seminar on Branding I viewed given by Ben Mack which I think had the title: “How to Be a Rainmaker” so something like that.

I will attempt to disclose some of the most important topics spoken at this very informative presentation over the next few articles so stay tuned or check out my blog for updates. The lecture contained topics such as: 1) Making lightning Strike, 2) Keeping the Lightning Striking and 3) Bottling your lightning.

For those of you not familiar with Dr. Ben Mack, he is one of the foremost powers that be on Branding today in the USA. He has held positions at over 14 different Ad agencies over his memorable professional undertakings and was a Vice President for Brand strategy for a major corporation.

Basically what that meant was he was a chief strategist in charge of a ” Billion dollar account (yes, I said ” BILLION or 500 Million dollar account!). Do you think he knows what he is talking about? I certainly do, and not only has he worked magic for the companies he worked for, he is also a Professional Magician who at the age of nineteen was the youngest recipient of the Award of Merit given by the Academy of Magical Arts.

For those alien to the concept of what a rainmaker is, a rainmaker is someone medicine man not withstanding who instead of bringing a good harvest for his people brings increased revenue to his corporation by the use of his or her political connections, ability to attract clients therfore making the people he works for happy.

The primary function as a marketer is to “up sell” folks understanding of reality. In Benjamin Macks book entitled “Think Two Products Ahead” he gets into the whole concept of how useful branding can only happen when businesses (large or small) think two products ahead instead of the current time frame and for these companies to put together thriving affiliations with their client or customers through their Brand. The section in the book where Ben Mack discusses the process of developing your Legend Platform is worth it’s weight in gold!

A Brand (your brand, a Brand called YOU) is constructed through the use of Legends or communication that is time and time again. These narratives can and should be allowed to contradict each other and shall grow with age. So, if you’re going to pick a story that you create for your business to help grow your business (after all you are reading articles like this to help you become more profitable in your business arent you?) why not pick the type that grows stronger with age and you will indeed become “Legendary”.

Coming soon…follow up articles on Rainmaking, Branding and Legends Oh My!