When you commission the building of your website, the biggest focus for you and quite often your designer is the design. We all want our sites to look great with great graphics, but quite often the trade off comes with functionality.

Your website should be a working tool for your business, it should be a 24/7 sales man, bringing you business so that every time you check your emails you have new leads waiting to be converted into sales.

The purpose of each website will of course vary depending on what your business is. A website can be used to collect contact details of potential customers for contact at a later date, it could be used to generate enquiries for you to answer with a quote, or it can sell your products automatically, either way, the point is your website must have a purpose!!

Once you have established your sites purpose you will want to add Calls to Action on each page, so each visitor has an action to take once they have read your content. Content needs to take to format of.. identifying the prospects problem, issue or need explain how you can solve, fix or supply it.. provide an easy system for the prospect to take action.

Once your site has all of these features in place, you should start looking to generate some traffic to it. This is where many web designers falter as it is not strictly their job to get visitors to your site, so many of them dont concern themselves with how to do it, but there are some functionalities that will seriously hinder your progress when trying to rank well in search engines. Features such as flash animations and the use of content management systems (CMS) pose this problem.

So to avoid having to completely re-do your website in order to get traffic, the best course of action is to consult an experienced SEO company before you commission the building of your site to a designer.

For more information about web design, visit deehowebdesign.co.uk by clicking on website design bedfordshire or website seo bedfordshire