If you have been looking around in the MLM community for the last two years or so, you will have heard all the hype around the reverse funnel system. But, what is the truth of all this and is it just a scam or really worthwhile?

The reverse funnel system, when you strip away all the flash and glitz is a lead generation system geared for creating leads for one particular company with a funded proposal system tied into it. The creator of the system is Ty Coughlin, and converts to leads very well and sales for the main home business opportunity that it is for.

Essentially what that really means is that the reverse funnel system is a “front end” system for a MLM business. The funded proposal component of it creates income at the beginning of your sales funnel through the marketing of a $50 application fee which grants you access to the entire business model.

OK, so what company does the reverse funnel system serve as the front end for? The company is Global Resorts International which is a travel related services company. Not only does it convert extremely well to leads, but it also converts to sales of the primary opportunity extremely well. When a lead of yours goes through this marketing funnel and joins you in the main opportunity, you earn $1000 in commissions.

So is the reverse funnel system legitimate or just another online scam? Absolutely a great package and well worth your investment if you are going to actively market it and recoup your costs. Its actually one of the most well designed lead generation and company specific funded proposal systems that are out on the market.

But, as is the case with any MLM system, the real deal for those using the reverse funnel system, will be the actual execution you do with it. If you expect to get a book, sit back and wait for the checks to start rolling in, you will be sadly mistaken.

In the end, committing to learning online lead generation strategies and using it in conjunction with the reverse funnel system is what will make or break you.

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