Blogging is by far one of my favorite online marketing activities for online success. It’s a great way for me to share the tons of information I’ve learned about online marketing.

Blogging is not hard, but there are some basic mistakes that are easy to make.

Here is a list of 7 blogging mistakes to avoid:

Mistake #1: Not providing a visually appealing blog. It doesn’t have to be fancy, but make sure your font is easy to ready, your color scheme is appealing, and you have a clean layout.

Mistake #2: Not writing using short sentences and short paragraphs. Unlike novels and other writing, you want short paragraphs. Use language that your target audience can understand. Don’t try to impress them with big words if it isn’t appropriate.

It is important to keep your paragraphs to 2-3 sentences long. This may result in paragraph breaks at non traditional locations. It’s ok, your goal is to make your blog easy for your readers to read. Long blocks of text are not easy to read online, so keep things short.

Mistake #3: Not using a conversational style to your writing. When you start writing, picture your ideal prospect, and then pretend you are having a one-on-one conversation with that person over coffee. Make your text come to life and expose your personality. Give your opinions when appropriate.

Mistake #4: Not spell checking your articles before publishing them. Misspelled words are annoying to many people and will make you seem careless and uneducated.

Mistake #5: Only writing for search engines, not for your human visitors. If you use search engine optimization to get natural traffic from the search engines, make sure your article still reads well for your ultimate customer, your human visitors. It’s your human visitors that will buy from you, not the search engines! Only use keywords if they are appropriate and don’t negatively impact the readability of your article.

Mistake #6: Writing to make money, not because you like the topic. If you are passionate about your topic, it will come across in your writing and your readers will pick up on it.

Mistake #7: Not getting your readers engaged in the conversation. You don’t want a one-way dialog with your visitors. Encourage them to leave comments and share their thoughts, opinions, and knowledge. Directly ask them to interact and participate.

There are many other potential blog mistakes you can make, but focus on avoiding these 7 and you will have a blog that rocks!

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