Webinars are one of the most effective communication tools of all time. Imagine creating your own webinar and presenting your ideas, products or services to hundreds (even thousands) of people at the same time! You are just a few easy steps away from maximum communication efficiency!

Step 1: Design a presentation with a strong call to action.

Whether you are using the webinar to sell condos or tell them you are the best dentist in town, every webinar should have a call to action. That “call to action” could be go to my web site and buy my product …or it could be pick up the phone and schedule an appointment, but the goal of every webinar is to get the webinar attendee to DO SOMETHING! Never forget this.

Create a powerpoint presentation that educates and engages your attendees. Tell them exactly what you want them to do and how to do it. This is the most fundamental rule of webinar planning.

Step 2: Pick a webinar hosting company.

As you think about your needs and your budget, you will want to pick just the right webinar hosting company. There are lots of options. If you think you will have no more than 1000 people and you are going to host lots of webinars in a year, your best bet is GoToWebinar.

Step 3: Set up your webinar.

Now that you have picked a webinar host, you will need to set up your webinar. Usually your hosting company will provide a set up page where you will be asked to provide a title, description, date, and time for your webinar. You will also be asked to set up any polls or surveys.

Polls are a great way to generate interaction with your attendees. A good poll question would be, “What is stopping you from achieving success in (your topic).” You would show four obstacles and allow them to choose the most important obstacle to them.

This will prompt them to acknowledge a problem they are not easily able to fix. They then see the results of the poll live on your webinar and realize there are others who have the same problems. In many cases, they see their need for help and want to buy your products or services.

Another great tool when setting up your webinar is the exit survey. Ask them if they enjoyed the webinar and what was their biggest take-away from the webinar. This is a great way to generate instant testimonials for your webinar replay or even your next webinar.

You can even ask if they think their friends and family would like your products or services. If they say “yes,” call them as soon as your webinar is over. You have a good lead, and you will want to act on it as soon as possible.

Step 4: Create your own registration page.

After you set up your webinar, you need to invite your attendees. You can use the generic registration page that the webinar hosting company gives you, or you can create your own. I prefer to create my own so I can control the look and feel of the registration page. This also allows me to differentiate myself from all the other webinars out there.

One million dollar tip: ask for full-contact information on your registration page. That way you can send them an automated phone message right before the webinar to remind them (they will thank you for this!). And if you have their mailing address, you can follow up after the webinar with postcards or sales material.

You can even get fancy and offer a slightly different offer for those who didn’t buy the first time!

Stephen Beck teaches individuals and small businesses how to build their sales using webinars! He invites you to an amazing FREE weekly webinar to discover tons of tips for creating webinars. Hurry, these fill up fast! Lock in your spot here: http://www.WildlyWealthyWebinars.com.