Many marketers are so far too busy building links to pay attention to some of the simple SEO factors. They forget that one of the most vital parts of SEO are the on page factors.

These are relatively easy to do and should be one of the first things you do with any new website. WordPress is an ideal platform as it typically lends itself well to search engine optimization.

Firstly, make sure you have set a title tag. This must be 64 characters in length. Any longer and it will be shortened and this will look very peculiar in the search engine listings.

The title tag needs to advise people what your site is about in such a way to entice them in to your webpage. It must include a keyword that is specific for the page the title tag is on. All the pages on your website needs to have a title tag specific to it. You must never use the same title tag on every page.

Next are your meta keywords and meta description. These notify the search engine spiders about the content of your site. They are not particularly important to the search engines, as most of them will analyse your site to see what it is really about.

If you have Adsense ads on your site, your meta tags help determine the relevancy of adverts being displayed.

Because the meta description appears in the search engine rankings it is very important to you. It is 150 characters for you to get people to click on your link and come to your website. This sentence must be enticing and to the point.

Your meta keywords and description should also be unique for each page within your site.

Any graphics on your website have what are called as ALT tags. These are tags which provide an alternative description for the visually impaired. The search engines notice these and you can find your images at the top of the search engines. Make sure you do not use the same keyword to too many ALT tags and add the word graphic, picture, image or something like it at the end. This is yet another indicator to the search engines that your web page is pertinent for the keywords.

Including your keyword in the header 1 or H1 tag on your page will also help. This is another indicator to the search engines that your site is important for that keyword.

Your site will rank well if you use your keyword and related keywords in the body of your page.

Just don’t try and squeeze too many keywords on to a single page as you can get yourself dropped by the search engines.

By performing some simple on page SEO optimization you can gain the advantage in the search engines. This could give you the advantage over your competition because not all marketers do this

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