When done right, Search Engine Optimization, or Search engine marketing, is the most cost-efficient way to promote yourself or your business online. Seo is utilized to promote websites by making them rank highly on a Search Engine Results Page, or SERP.

But instead of simply paying for outright marketing, Seo generates cost-free publicity for your website by giving it a high Page Rank, or PR.

Yes, there seems to be quite a great deal of acronyms in this small business, but basically that’s about all there is: Search engine marketing, SERP, PR. (Return On Investment, or ROI, which we’ll talk a little about later, is usually a common term not unique to Search engine optimisation.) And big company it really is, which is why that “free publicity” mentioned before isn’t really totally free, insofar as it is actually a byproduct of a well-executed on-line promoting campaign.

It’s technically cost-free simply because one doesn’t pay directly for the traffic – which would be the case with outright advertising (which, by the way, is sometimes in the form of Pay Per Click, or PPC – and no, this isn’t yet another acronym, exactly, in the sense that PPC is not Website positioning). One does, nonetheless, typically pay an Search engine marketing firm to work its magic, due to the fact even though the basic principles are well-understood, it’s a whole lot of work to implement those principles into a coherent and efficient strategy.

But Seo is an art; it is, like the wider marketing and advertising industry of which it’s a part, no science. As the old business joke goes, half of all marketing dollars are wasted – the trick is finding out which half! Thus it must be borne in mind that promoting is only one part of generating sales, and having great SERP PR only means that your business now has its foot in the door – whether it fully goes via (conversion, sales) is beyond the duties of even the very best Seo operation.

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