Believe it or not, local search engine optimization has been around for a long time. This article will talk about some methods of utilizing local searches to help you grow your company.

A good way to get the most from local searches is to go about listing yourself with the bigwigs in the industry. This refers to Google Maps and Yahoo! Local. These are the two big wigs that you’ll want to list with first before you go on to anything else. If you can list with them, the rest is downhill because the search engines and human searchers will always know where to find your website. Listing with Google Maps is actually easier than you may think. It only requires filling out a tiny form and then responding to a phone or email message that will allow you to verify your identity. As soon as you get verified, it will take up to 4 to 6 weeks to find yourself in the local listings part of the search results. Yahoo! is the same way, only verification isn’t necessary. Yahoo! lets you create your own business listing at no cost.

Your local listing could be impaired by incorrect information that other sites have published about your company. If this happens to you, you are going to need to work hard to get the original source of the bad information to correct things. This usually takes time so you’ll have to wait this fix finds its way into the local websites.

A local SEO technique that many marketers forget about is mentioning all of the other locations that your business operates within. You should write out every state, county and town that your business operates within. How should you go about this? If you just make a bullet list of places your ads won’t get a lot of attention from the search engines but if you mention them within the context of your content you should do okay.

Diversifying your anchor text is something you need to do. Every SEO marketer knows the value of long tail keywords and how they can help you rank better in the search engines and when you’re working with Local SEO, that’s exactly what you’re doing. Long tail keywords allow you to play around with the anchor texts of your links, the diversification of your anchor texts and you are better able to expand your efforts. Using “New York Chocolate Store” is just one option available to you if you are selling chocolate in New York (to use one example).

Go ahead and create incoming links for other variations of the same keyword phrase, such as “Chocolate Store in New York”, or “Chocolate Stores in Manhattan, New York.” Always remember that search engines place high value on anchor texts and that means that you need to try to use as many different variations as you can if you want to increase your site’s rank.

Your main goal, then, should be going after the best quality links you can find. To sum up: local search engine optimization does require you to do more work but it all pays off in the end when you have an easier time of reaching your target market.

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