Wag the Dog Marketing on basic steps of on site organic search engine optimization.

Keyword Research: Keyword research is key. You must determine what your client’s are searching for that relates to your products and services. And, never fall in love with the broadest phrases as they may be extremely hard to rank for.

You must understand how much competition you have in relation to such phrases. You’re likely to succeed by striving for first page search ranking for phrases that are less sought after from your competition, yet are still searched for and relate to your offerings. Remember it’s much better to have 1% of 1,000 then it is to have 0% of 10,000,000!

Good Keyword Content: Write good content about the phrases you’ve selected. Be sure to write only one article per phrase. Make sure to sprinkle your chosen keyword into the headline tags, and throughout your article using it more in the beginning and ending of the article. Think of an hour glass.

Use related keywords throughout the middle of your article to gain a wider range of first page search rankings for more phrases.

Effective Meta Tags: Search engines don’t put as much importance on good meta tags as do humans. When you find sites that are first page Google website ranking, the most important aspect is getting the click, and therefore it’s how the description appears.

Think of your description as an ad in a newspaper. It must be short, catchy and clean in order to be acted upon. So make sure you do this carefully in order to get the click on your link in the results.

Internal Linking: Link your home page to your most important content pages, and then those pages to the less important pages. Make sure all pages use their main keyword as anchor text in a link pointing elsewhere. Be sure to link all pages back to your home page.

Although these are basic search engine optimization tips, they are all absolutely necessary for local SEO optimization. Get the basics done first then the rest of your first page search ranking work will be easier.

For more than just basic local SEO optimization tips bark at Susan Walker, of Wag the Dog Marketing, tday to get help with your local SEO optimization.